Successful technical copywriting conveys the benefits of a product and how it will benefit the target audience. One of the forms of copy in which it is paramount to have an opinion and not ‘sit on the fence’. Readers will not be swayed to invest in a product if the words are wishy washy. My copy of this variety always achieves three things:
- translates technical jargon
- writes with a writer’s flare (you would expect this as it’s my job, but you’d be surprised how much technical content is produced in a robotic way)
- pitches the product from unique angles
When you employ me to market your product, I will guarantee you punchy copy that is memorable and no bland content.