Tag: marketing
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The Importance of Cracking Copy
‘Anyone can write copy’ and ‘people actually pay you to write’ are just some of the things I’ve heard since I began writing for a living. Mostly from those that presume a career in writing means you’re an author of fiction, but also from people that don’t see paying for the services of a copywriter […]
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Understanding Your Website’s Bounce Rate
Bounce rate is calculated when a person visits and leaves your site without interacting with it, e.g., clicking links or filling in forms and is a vital indicator of how well your website performs. Understanding what your bounce rate entails is an integral part of your marketing strategy if you own a website. It can […]
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