Instagram, Twitter, Facebook, the list goes on. All of these platforms are known for being the go-to places for those of us on the internet during our down time. But these social networks are more than that. Whilst the average internet user spends 110 minutes on social media per day, you would be silly not to utilise it as a marketing tool.
My services include research into who your target audience are and which social media platform(s) they spend the most time on. With social media copy, it is imperative to capture the correct tone and style of voice otherwise your post will be scrolled past.
I create short, bold copy designed to grab the reader’s attention with a call-to-action (CTA) that they just won’t be able to say ‘no’ to.
If you are concerned about your competitors, the best thing to do is to look into what sort of techniques they employ and do the exact opposite.
Because you don’t want to merge into one. You want your customers to be able to distinguish you from the rest and if your copy is outlandish, you will definitely be remembered.