Anyone can put words on paper and call it a blog. The skill is convincing the reader that your writing communicates an idea in a way that no one else is able. And with an estimated 12,000 dental practices in the UK, it can be hard to set yourself apart from the crowd. Dental blogging is a way to advertise new interventions, advise on general oral hygiene and promote treatment techniques, whilst increasing your website’s ranking on Google. A well written blog can help you retain current patients as well as attract new ones.
Blog writing can help in more ways than you think. Alongside engaging more potential patients, it can boost traffic to your site, increase SEO ranking and help build your reputation for dentistry. All of that in as little as 500 words. But it’s not as simple as it sounds. As blogs are posted so regularly they become outdated quickly, meaning you need a constant flow of ideas for people to engage with.
This is where my services come in. I write authentic, interesting blogs on anything from dentures versus implants to how to look after your teeth at Christmas. My blogs achieve reader-engagement without keyword stuffing to improve rankings. I pride myself in creative, engaging, well-researched, grammatically correct and informative writing. As a freelance blogger and proofreader for a marketing company, I have up-to-date knowledge of search engine optimisation (SEO) and can incorporate relevant words and phrases for your business that are attractive to both the reader and Google.